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Apricot Lane Boutiques are a one-of-a-kind shopping experience, uniquely designed and merchandised with the latest Fashion Apparel, Jewelry, Handbags, Accessories and Gifts in the styles and trends customers are looking for.

Each of our boutiques and their individual e-commerce sites create a unique adventure and shopping experience that captures the look and vibe of their local area. They feature today’s most sought after styles and must have pieces to embrace anyone’s individual taste from mother to daughter. Offered in limited quantities with new arrivals almost daily, shopping at Apricot Lane is truly an affordable "unique boutique" experience.

Apricot Lane Boutique is an independently owned and operated franchise carrying their own curated selection of merchandise and pricing.

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Welcome to our online boutique! We hope you have a fabulous online shopping experience. Here at Apricot Lane Boutique in Green Bay, Appleton, and Eau Claire, our diverse selection of trendy boutique styles are hand-picked based on what our customers love and styled to your liking to help you find the perfect look. We have fashionable styles for women of all ages and a great selection of gift items, game day fashions, HOME apparel, and products that give back locally and globally. As a locally-owned boutique, we strive to provide excellent customer service and deliver nothing but the best.  It is our passion to make a difference in our local community by giving back to local charities and participating in many community events.  Be sure to also stop in and check out our brick and mortar boutiques, we would love to meet you in-person as well to help you find the perfect look!

Each Apricot Lane Boutique and its e-commerce site is independently owned and operated, with hand-picked fashions tailored to fit the look and feel of the local market. Apricot Lane Boutique provides a one-of-a-kind shopping experience, uniquely designed and merchandised with the latest fashion apparel, jewelry, handbags, accessories and gift items in the styles and trends our customers are looking for. We offer a true mother and daughter shopping experience with fashions for ladies of all ages. Our selections are offered in limited quantities with new arrivals daily. Apricot Lane Boutique offers a truly affordable boutique shopping experience, online and in-store.




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